Young and not just talented and promising, but also living up to the expectations. Our opening keynote for day 2 of the hackathon, Chloé Rutzerveld, is a critical food designer who explores and challenges food production and consumption. Her projects demonstrate a fascination of nature, the human body and the strange relationship people have with food. She graduated Cum Laude from the Eindhoven University of Technology, and started her own studio as Food and Concept Designer. Ever since, she’s been regularly speaking at events like TEDx, nominated as Most Talented Young Entrepreneur (FD), and winner of various awards.
Her work is interdisciplinary and a direct response to the things she questions or is fascinated about. By combining aspects of design, science and technology she thinks up new ways to make our food more efficient, healthy and sustainable. For example, the project depicted below is called ‘Edible Growth’ (2014), which explores the usefulness of additive manufacturing in food production. It’s an example of high-tech but fully natural, healthy, and sustainable food made possible by combining natural growth, technology and design.
She communicates her ideas through speculative design probes, workshops and experimental dinners. By using food as medium, she makes new technologies and food related issues tangible for a wide variety of people, resulting in more understanding and in-depth discussions.